If you’re learning some things about digital marketing to carry out your own web-work on a small or medium business you run, or perhaps working for yourself, you may have heard the phrase ‘content is king. ‘Content’ is the word used to describe any of the ‘stuff’ within the framework a website offers really; in short, the text, images, videos etc. Content is of course valuable. You can create it to suit the language of your target audience, incorporate keywords and phrases to help Google recognise what your business is all about. Our translation services for website localisation
mean that you can create the content in one language, probably your own, for your initial site, and as you expand, begin to appeal to a broader, global audience online. Your website might be available all over the world, but it’s not going to get the traffic you need to convert to sales if people aren’t finding it.
After content, what we refer to as your ‘social echo’ becomes important too. This is the ‘noise’ your blog posts are making within social networks like Facebook, Twitter and LinkedIn. One way to make sure you get your links out there for people to find regularly is to make a content plan and begin to schedule Facebook posts.
Scheduling Facebook Posts
1. Log in to your Facebook account and go to your Business Page.
2. Scroll to where you would normally post a status from.
3. Type in the status you’d like to see. If this include a link, allow it a moment to show you the preview and select the thumbnail preview you want to appear with the post.
4. Once the link preview has appeared, you can also delete the web address from the status text, without losing the embedded link. This can make posts a little tidier.
5. Below the link preview you’ll see two small grey icons on the bottom right. One of these is a little circle, like a clock.
6. Click on the clock and you can choose the date and time you would like this post to ‘go live’ on Facebook.
7. Set the time and date and click ‘Schedule’.
8. If you ever need to go back and change the time or the wording, before it posts, you can also do that. Your Facebook Business page will show you a list of your scheduled posts at the top of the page.
9. Set up each of your posts for the week, with content already posted on your blog.
10. Make yourself a nice cup of tea and start thinking about what your next blog post will be about!