Global or International SEO (Search Engine Optimisation) is essentially, and ironically, not making your content and website appeal to a larger audience directly – but tailoring it for various smaller audiences. In marketing, this is often referred to as a localisation of your content and marketing efforts. If you […]
Communication is the heart of translation and interpreting for different language. And professional translators are well accustomed and qualified to providing this meaningful service as their job. But what do you do when you’re doing your best to communicate with a new friend from a different country with a different […]
Popular business review site Yelp allows users to list businesses and post reviews. It’s a handy way to check out new places near you or in a place you’ve just moved to. But if you’re using it whilst travelling and reviews are in a language you don’t speak, translating it […]
Why online localisation is a little like the cakes at your local bakery! WHAT IS WEBSITE LOCALISATION? Website localisation (or localization) is a process whereby a website is built or adapted to suit a specific geographic area. If you think about this in real life terms with physical shops or […]
SEO changes and develops as often as Google changes their algorithms. Major changes or updates are commonly announced but we can’t know the little changes, trials and tests and checking and monitoring that are happening day in and day out to see what gives users the best and most useful […]
When it comes to twitter, people can be divided into three groups; those who use it constantly for work and pleasure because they enjoy it and get a lot from what it offers, (and who also give a lot by helping others) those who send out tweets for promotion, but don’t […]
Website localisation and content marketing go hand in hand. And while you may need a professional translator or translation company to take on the heavy lifting, there are lots of things you can do to begin and support the process yourself. Our ABC of online marketing language will help you […]
The Role of Languages in Website Localisation and SEO SEO stands for search engine optimisation. International SEO requires combining numerous different practices that all work to help your website rank higher in search engine results to increase your traffic and sales. Nowadays, as SEO changes and develops, we also refer to this […]
